https://desicrew.in/

Our expertise spans computer vision, NLP, software testing, AIOps, and business process transformation, driving efficiency and growth.

Incubated at IIT Madras, DesiCrew is an Indicorn that is building community capital by discovering talent from the hinterlands for our workforce. Our stable, trained and passionate workforce means that our clients can work with us like an integrated team, and experience the global DesiCrew excellence.

About Dhisha

Dhisha (by DesiCrew) provides Human-in-the-Loop (HITL) AI services across Language AI, GenAI, and regulated data workflows. We work with Big Tech, enterprises, and AI platforms across India and the US to enable high-quality, production-ready AI.

Role Objective

The Marketing Intelligence Intern will help Dhisha understand, segment, and prioritize markets across geographies, services, and client types.
This role focuses on market intelligence and GTM insights, not campaign execution.

Key Responsibilities

·  Support market sizing (TAM / SAM / SOM) for Dhisha services

·  Build market segmentation across:

o    Geography: India & US

o    Client type: Big Tech, Enterprise, Subcontractors

o    Services: TTS, Off-the-Shelf Datasets, Medical Hyperlocal Data

·  Analyze service-wise demand, buyer behavior, and sales dynamics

·  Classify and analyze client portfolios by revenue potential, margin, and strategic value

·  Conduct competitive and ecosystem research

·  Convert research into executive-ready slides, briefs, and insight notes

·  Support GTM and sales teams with decision-oriented intelligence

Key Deliverables

·  India vs US market segmentation framework

·  Service-wise market insights (TTS / OTS / Medical)

·  Client portfolio analysis & prioritization

·  GTM recommendations for next 2 quarters

Who Should Apply

·  Engineering graduates with strong business and AI interest

·  MBA / PGDM students or recent graduates (Marketing, Strategy, Analytics)

·  Strong research, analytical, and structured thinking skills

·  Comfortable with Excel/Sheets and PowerPoint/Slides

·  Clear business communication (written & verbal)

Nice to Have

·  Exposure to B2B services, AI/ML, SaaS, or consulting

·  Familiarity with market research or GTM frameworks

·  Understanding of AI terminology (no coding required)

What This Role Is

Strategy-oriented
Insight-driven
Close to leadership decision-making

https://forms.gle/f2w1kGPGJfRjHMeB6